Why "You Win Deals Through Affinity" Changed How We Chose an IR CRM

https://sticky-wiki.win/index.php/Integration_Nightmares_and_a_Path_Forward:_CRM_Projects_That_Break_%E2%80%94_and_How_Mid-Market_PE_Firms_Fix_Them

The Week a Casual Remark Rewrote Our Fund's Tech Stack On a wet Tuesday in October, between coffee and a panel about LP relations, someone repeated a line I'd heard before but never taken seriously: "You win deals through affinity