Why Scattered Discounts Across Channels Are Quietly Losing Your Customers
https://wiki-nest.win/index.php/How_a_2,800%2B_Rewards_Catalog_Turned_Personalized_Coupons_into_$23_More_AOV
When Retail Marketers Lose Customers to Discount Confusion: Alex's Story Alex ran promotions for a growing DTC brand selling outdoor gear. On Monday the email team sent a 20% off coupon to lapsed customers