When a SaaS company raised prices, conversions dropped by 31%, but revenue...

https://wiki-planet.win/index.php/What_is_the_Difference_Between_ARPU_and_AOV_for_SaaS_Pricing%3F

When a SaaS company raised prices, conversions dropped by 31%, but revenue increased by 22%. This article breaks down how to weigh those tradeoffs using Sequential Mode, a step-by-step approach to decision-making