When a Growing SaaS Product Had to Choose Its Future: Ethan's Story

https://online-wiki.win/index.php/How_Legacy_Monoliths_Drain_$500K%2B_From_Retail_IT_Budgets_%E2%80%94_and_What_CTOs_Can_Do_About_It

Ethan founded a SaaS startup that helped retailers manage inventory across marketplaces. Year one: product-market fit, steady churn, a predictable $45,000 monthly recurring revenue. Year two: a spike in customers pushed the system to its limits