What the Heck Is low sugar EMS feed?

http://markets.financialcontent.com/aleris/article/abnewswire-2026-7-24-with-half-of-britains-horses-overweight-bifid-launches-grain-free-low-sugar-feed-for-the-nations-good-doers/

Gentle horse feed for sensitive stomachs, designed to support gut comfort, hind gut health and better nutrient absorption. A reduced-starch high-fibre formula with natural components to help maintain steady digestion and overall health.