Waiting for an app to load is now a dealbreaker. Users demand instant...

https://bizzmarkblog.com/why-do-i-keep-getting-pulled-back-in-by-live-features/

Waiting for an app to load is now a dealbreaker. Users demand instant gratification, from personalization that knows their taste to frictionless mobile payments that skip the hurdles. If you don't respect their time with pure speed, they will just move on