Traditional rank tracking is failing because it ignores how search works today....

https://www.bravobookmarks.win/stop-obsessing-over-blue-link-rankings-ai-overviews-have-caused-a-30-ctr-drop

Traditional rank tracking is failing because it ignores how search works today. With AI Overviews causing a 30% CTR drop across European markets, chasing vanity positions is a waste of resources