Stop grinding on retainers that cap your margins at 30 percent. You’re already...

https://juliet-wiki.win/index.php/The_Agency-as-Lab_Model:_Why_Service_Margins_Are_a_Trap

Stop grinding on retainers that cap your margins at 30 percent. You’re already building tools to do the work faster, so start productizing them. Turning your agency into a lab can push your margins past 70 percent.