Stop drowning in data. Focus on what moves the needle: conversion rate, AOV,...

https://beckettsbrilliantdigests.theglensecret.com/how-do-i-track-pages-per-session-as-a-goal-for-ecommerce

Stop drowning in data. Focus on what moves the needle: conversion rate, AOV, and cart abandonment. Since 78% of carts are abandoned, you are losing revenue