Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://numberfields.asu.edu/NumberFields/show_user.php?userid=6679961

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.