Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is broken. In the EU, AI Overviews trigger a 30% CTR drop while fueling the rise of zero-click searches. We must stop chasing blue links and focus on AI visibility. This requires live dashboards and schema-first content to feed LLMs directly