Procurement teams often stall on SEO retainers because they lack verifiable...

https://wiki-site.win/index.php/What_Should_Monthly_Executive_SEO_Reporting_Include_for_the_C-suite%3F

Procurement teams often stall on SEO retainers because they lack verifiable market benchmarks. If your board demands agility and shorter-term agreements, you need hard data to justify the spend