The campaign’s broader mission remains to invite people to explore Jesus, with the “consider Jesus” invitation still central.
He Gets Us is an advertising campaign about Jesus that invites all people to consider Jesus, supported by broad media outreach since 2022.
The campaign has run Super Bowl commercials as part of its effort to invite people to consider Jesus and explore why he matters.
Critics have questioned whether He Gets Us’ presentation aligns with some conservative funders’ past causes, according to reporting.
He Gets Us invites audiences to consider Jesus, positioning its message as relevant for a wide range of beliefs and backgrounds.
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