Most SEOs are still obsessing over blue links while the actual traffic moves...

https://highstylife.com/base-me-and-the-future-of-agency-tech-building-for-the-entity-first-era/

Most SEOs are still obsessing over blue links while the actual traffic moves toward AI answers. If you want your brand to show up in Perplexity, you need to treat your website like a structured data asset. Using Schema