Most agencies get stuck with 30% margins on service retainers. Treat your...

https://www.social-bookmarkings.win/seo-retainers-trap-you-at-30-margins-because-they-re-tied-to-headcount-when

Most agencies get stuck with 30% margins on service retainers. Treat your agency like a lab to build tools that solve the problems you face every day. Shifting to software allows you to hit 70%+ margins and scale without adding more head count.