If you’re checking a Rolex before selling or borrowing in San Diego, the...
https://telegra.ph/Selling-a-Rolex-in-San-Diego-What-Homework-Should-I-Do-First-10-15
If you’re checking a Rolex before selling or borrowing in San Diego, the reference number is engraved between the lugs, under the bracelet. Don’t force it off. Have a watchmaker inspect the watch, and get any loan terms in writing before handing it over.