How a $12M Sportsbook Rewired Profit Growth by Betting on Esports

https://www.slideserve.com/seannahept/how-a-mid-stage-saas-company-turned-disconnected-tools-into-a-product-grade-data

This case study examines a mid-sized sportsbook, SummitBet, and its experiment moving capital and product focus from traditional sports into esports betting