Expanding into the EU is a headache, especially when your site starts bleeding...

https://www.tumblr.com/weepingmountainzealot/813492122372161536/how-does-gdpr-mess-with-my-organic-performance

Expanding into the EU is a headache, especially when your site starts bleeding traffic from messy hreflang implementations. Stop guessing if you’re ranking in the right locale