Expanding into Europe tests your reputation faster than you expect. One misstep...

https://bizzmarkblog.com/the-art-of-strategic-silence-knowing-when-to-say-nothing-during-a-european-pr-crisis/

Expanding into Europe tests your reputation faster than you expect. One misstep with local regulators or cultural nuances can cost you more than just a bad press cycle; it often drains your bottom line