Discontinued Rolex models often trade above retail because limited supply...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because limited supply boosts collector demand, pushing prices up in real transactions. Insurance appraisals, by contrast, can be inflated or outdated and don’t reflect what buyers actually pay