Dark data is the info companies collect but rarely use—think files sitting...

https://www.sierrabookmarking.win/dark-data-is-the-info-companies-collect-but-don-t-use-about-55-of-it-just-sits

Dark data is the info companies collect but rarely use—think files sitting inactive on servers or cloud storage. It’s a big deal because 55% of stored data often goes unused, costing millions and creating security risks