Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://wiki-wire.win/index.php/Conversion_Down_31%25_but_Leadership_Wants_to_Keep_the_New_Price:_Navigating_the_Pricing_Tradeoff

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One case showed a 31% drop in conversions but a 22% lift in overall revenue