Changing your SaaS pricing can boost revenue but may also lower conversion...
https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180
Changing your SaaS pricing can boost revenue but may also lower conversion rates—sometimes dramatically. One study found a 31% drop in sign-ups led to a 22% lift in revenue