Beyond Google what does Gen Z use instead of Google for discovering new products

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

When it comes to fresh product finds, many Gen Z users skip Google in favor of TikTok’s viral content. Understand how SEO must adapt to this visually rich and engagement-focused platform to tap into the latest consumer trends.