1. Exactly right about the 34% CTR drop — we’ve definitely seen that dip across a few different campaigns recently. The shift in user behavior is real, especially with mobile-first users. How are you guys tweaking your targeting to combat that?
https://www.red-bookmarks.win/when-a-mid-market-marketing-team-woke-up-to-vanishing-traffic-dana-s-story
1. Exactly right about the 34% CTR drop — we’ve definitely seen that dip across a few different campaigns recently. The shift in user behavior is real, especially with mobile-first users. How are you guys tweaking your targeting to combat that? 2